Clue
a feature design project
Role
Year
UX DESIGN
2024
OVERVIEW
I worked on a project that created a new feature for an existing mobile application. The app we worked on was Clue, a menstrual tracking application.
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This feature design project aimed to put our critical thinking skills to the test to create something that would add value to an existing product in the market. After conducting an in-depth review of Clue's entire app and leading a handful of think-aloud tests, we quickly uncovered that its features did not necessarily add any additional value to its users though Clue was functional. In other words, Clue's current interface did not stand out compared to its competitors.
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With the information found in our initial exploratory research and think-aloud tests, we found several potential directions we could take to improve Clue's overall user interface. However, upon further inspection, we realized that Clue's symptom analysis feature was the most probable area to improve. The feature did not add any value to its users, as most were confused about their reading information. Furthermore, during the think-aloud test, users mentioned how they wanted more information on maintaining their menstrual health and how to apply the data Clue was currently providing them in their everyday lives. While researching, we also noticed that Clue's desktop website housed a library of articles that could be of value for users, further playing into how Clue can promote overall better menstrual health.
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Provide added value to Clue's users
Ensure users have a smooth and intuitive experience using Clue
Integrate useful articles and tips to promote better menstrual health
Process
Audience
Our target audience for this enhanced analysis feature was beginner users of Clue. We found that such users are most interested in learning more about their menstrual health to ensure that they are healthy.
Wireframes & user flows
Then, we set out our audience personas and user journey maps. We entered the stage of wireframing and uncovering as many possible user flows as possible to uncover the optimal user experience for our app.
Final outcome
After carefully ideating, my teammate and I created an improved analysis feature that we could seamlessly integrate onto Clue's platform. The feature would have multiple access points, making it easy to access and providing users with easy-to-understand insights about their menstrual health. To take the idea a step further, we also integrated Clue's articles into this feature for users interested in learning more about current symptoms they may be experiencing. Overall, this feature allowed our team to provide users with what they wanted and provide Clue with a new tool for achieving their primary goal of promoting better menstrual health.
