PORTFOLIO OF

SANDRA

FREAY

Senior Product Designer

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ABOUT

I started in fashion at Parsons and ran my own handmade goods brand, so craft and business have always gone together for me. Today I design the hard part of AI products: making them clear enough that people trust them with real decisions. I work side by side with engineers and prototype in working code, so ideas get tested, not debated.

I make complicated, high-stakes products feel obvious.

0→1

Sole designer, TradeInsightAI

Agentic AI

Forecasting for Pfizer (via ZS)

End to end

Led OrthoFi’s billing tool

PROJECTS

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TAI: Product + Brand
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Pfizer: AI Product Design
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OrthoFi: Product Design
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Draisy: Brand + Product

EXPERIENCE

Design Director

tradeInsightAI

Mar 2026 – Jul 2026

Sole designer building an AI trading copilot from 0→1: product, design system and brand across iOS, Android and web.

Product Designer

OrthoFi

Jun 2023 – Dec 2024

Sole designer on iMaxX, an insurance automation engine supporting 700+ orthodontic practices and $7B+ in managed production. Designed carrier rule management and treatment plan workflows.

Product Designer

Pfizer via ZS

Aug 2025 – Nov 2025

Designed the end-to-end experience for a net-new AI forecasting platform with Pfizer, enabling global commercial teams to act on AI-generated insights for the first time. the end-to-end experience for a net-new AI forecasting platform with Pfizer, enabling global commercial teams to act on AI-generated insights for the first time.

Product Designer

SMS Assist (now Lessen)

Apr 2022 – Nov 2022

Redesigned dashboards and workflows for 20,000+ service providers, raising adoption from 30% to 90% and cutting overdue tasks from 38% to 19%.

EDUCATION

BS, Textile & Apparel: Retail Merchandising

UT-Austin Design Program

2002–2006

Studied product development, merchandising and consumer behavior: how products get made, positioned and sold.

UX/UI Certificate

UT-Austin, McCombs School of Business

2019

Intensive program in user research, interaction design, wireframing, prototyping and UI design.

Business Foundations Certificate

UT Austin, McCombs School of Business

2006

Core business coursework in accounting, finance, marketing and management, alongside my degree.

AAS, Fashion Design

Parsons School of Design, The New School

2009–2011

Trained in design development, color, textiles and garment construction. It’s where my eye for color, material and form comes from.

Fashion Design

Parsons School of Design, The New School

2009–2011

Trained in design development, color, textiles and garment construction. It’s where my eye for color, material and form comes from.

CONTACT

Hiring for a senior product or AI design role? I’d love to hear about it.

Austin, TX, USA

s.freay@gmail.com