CRAFTING DIGITAL PRODUCTS & GOODS — SINCE 2013

SANDRA

FREAY

I’m Sandra Freay — Product Designer + Entrepreneur

Howdy, I'm Sandra Freay — I've had many labels throughout my career in the digital industry. It's safe to say that I enjoy crafting digital experiences.

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ABOUT

I make complicated, high-stakes products feel obvious.

I am a first generation Colombian-American who is Texas born and raised. Two great countries that have shaped who I am and molded my career’s evolution.

— Rebuilt TradeInsightAI's interface: cleaner, modern, each AI agent color-coded
— Designed an agentic forecasting dashboard with Pfizer, where the data had to be right, not just pretty
— Redesigned OrthoFi's patient financing flow, where a bad screen could mean a denied claim
— Currently designing alongside engineers using Claude Desktop and Claude Design, not over a handoff doc

Most recently leading design at TradeInsightAI, where I built a full dark-mode system, AI agent interface, and brand identity as sole designer. Earlier: Pfizer, OrthoFi. I focus on interfaces that hold up at scale, not just look good in a mockup. UX/UI certified, UT Austin McCombs.

Owership

Design + Brand

100%

Director

Sole Design Lead

Industries

Fintech, Healthcare

PROJECTS

TradeInsightAI

Agentic AI Forecasting

iMaxX

SMS Assist - Action Center Dashboard

EXPERIENCE

Design Director

tradeInsightAI

2026

Led end-to-end product design for an AI-powered trading market intelligence platform, shaping experiences for real-time trading analysis and investment decision-making.

Product Designer

OrthoFi

2024-2025

Served as sole designer on iMaxX, an insurance automation engine supporting 700+ orthodontic practices and $7B+ in managed production.

Lead Product Designer

ZS Associates

2025

Designed the end-to-end experience for a net-new AI forecasting platform with Pfizer, enabling global commercial teams to act on AI-generated insights for the first time.

UX Architect

SMS Assist

2023

Designed the information architecture and UX for a facilities-management action center dashboard, translating dense operational data into a clear, prioritized workflow for facility managers. SMS Assist was later acquired and rebranded as Lesson.

EDUCATION

UX/UI Certificate

UT-Austin, McCombs School of Business

2019

Specialized in user research, interaction design, user interface, digital and graphic design.

Bachelor of Science in Textile & Apparel

UT-Austin Design Program

2006

Focused on typography and digital design skills. Acquired fundamental knowledge of UI/UX.

Fashion Design - AAS

Parsons, New School for Design

2011

Gained a solid foundation in software development overall. Focused on building mobile applications.

Business Foundations Certificate

UT-Austin; McCombs School of Business

2006

Acquired fundamental graphic design skills. Gained basic knowledge of design in general.

CONTACT

Looking to start a project or you need consultation? Feel free to contact me.

Austin, TX, USA

s.freay@gmail.com