Sandra Freay

product designer in Austin, Texas

Hey there, a little about me…

I’m a designer through and through — visual, hands-on, and deeply entrepreneurial. Before digital, I spent years designing real-world products: launching my own handbag line, selling to real customers, running an LLC for 13 years, and learning the discipline that comes from crafting something people actually want.

That’s where I honed my eye for detail and my obsession with how things look, feel, and function. Even before moving into digital, I was designing entire user experiences, from brand to product to purchase flow — building websites on Wordpress, Shopify, and now Squarespace.

Today, I bring that same rigor and creativity to SaaS, healthcare, and fintech design, simplifying messy workflows, shaping dashboards and internal tools, and building systems that feel intuitive for real people.

My path hasn’t been linear, and that’s my superpower. I see design from every angle: business owner, maker, designer, and user. I don’t just think in pixels; I think in products.

Thanks for taking the time to read my bio! If you like what you see, let’s connect!

Email: s.freay@gmail.com